Media Planning and Buying

We manage media planning and media buying on behalf of customer companies, selecting the media with the twin objectives of enabling them to achieve the targets set and optimising budget use.
This planning and buying activity is aimed at media such as:
  • Dailies and periodicals
  • Web/Mobile
  • Television networks (national/local)
  • Radio stations (national/local)


  • Receipt of the Customer’s brief and requirements
  • Brand analysis and benchmarking
  • Investment analysis and division of the budget between the different media categories (media mix)
  • Request for economic quotation by individual publishers/concessionaries for display advertising and/or for special projects
  • Selection of the most suitable issues for the publication of press announcements
  • Negotiation to obtain the best economic conditions and positioning
  • Drawing-up of a six-monthly/annual media plan
  • Booking of spaces in the name and on behalf of the Customer
  • Writing of material delivery calendar
  • Quality control and positioning of announcements
  • Forwarding of proof of expenses to Customer